Jessica is a Marketing & Web Content Manager in the marketing department at BIO. She keeps all the content for the business development conference event web pages up-to-date, optimizes email marketing campaigns to increase open and click-through rates, and leverages emerging social media tools to increase engagement among attendees at industry conferences and events. After a long day of marketing and social media strategy, she goes home and blogs about marketing and social media strategy on her personal website www.getstuckintraffic.com, and on Twitter.
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