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Spokeswomen Defending Biotechnology

November 2, 2015
Many consumers are confused, fearful and opposed to the use of biotechnology in food production. As a result, some food companies are removing ingredients derived from biotech seeds, which includes beet sugar.

The cause of the problem is that anti-biotech activists have promoted a tremendous amount of misinformation attacking biotech crops for 20 years, without a strong rebuttal by producers and technology providers to counter or challenge them.

While there are many elements to addressing the problem, including federal labeling legislation and public education, the sugar industry needs good communicators and educators on biotechnology.

There is no question that the most effective spokespersons on this issue are farm women with young children or grandchildren. Women make the food purchasing decisions in the home, and there is no stronger relationship than between a mother and her children. A farm woman’s voice will make a difference.

In a campaign to improve the conversation around the use of biotechnology in our food, the beet sugar industry has created the "Spokeswomen Project." Here they sought out 10-12 women nationwide who are passionate about science and biotechnology to communicate and educate effectively on these issues to others.

Laura Rutherford was named the first Spokeswoman of the Project. She is the writer of the blog, "The Sweet Truth" which can be found here. The Sugar Industry Spokeswomen will be speaking at the 2016 American Sugarbeet Growers Association (ASGA) Annual Meeting, scheduled for February 7-8 at the JW Marriott Camelback Inn in Scottsdale, AZ.

Want to know more? Contact the American Sugarbeet Growers Association here.