The BIO Animal Biotech Summit (ABS) is an ideal event to make and break news before an audience of science, government and industry experts and reporters from trade, policy, consumer and wire news outlets. Suggestions for attracting media and creating buzz include:
Pitching Media in Advance
Typically by late August, many reporters covering ABS have already registered to attend. You can share relevant releases and pitch story and interview ideas to these media by requesting the list from Caitlin Kennedy. Maximize your chance of being noticed by creating strong messages around news-relevant issues and sharing effective press materials.
Targeting Your Local Press
Engage your local media by letting them know of your ABS participation and describe your role in driving biotechnology innovation in the area. Offer to pen op-eds discussing your company’s impact on the local economy. For additional data to support your position, refer to the TEConomy/BIO report which details the economic value of the bioscience industry in the United States and includes profiles for all 50 states, the District of Columbia and Puerto Rico.
Posting on Social Media
As many print outlets are now posting their stories online first, maximize online media opportunities by using #BIOABS16 on all your social media postings. Leverage media tools like podcasting and blogs to extend your reach. Follow us @IAmBiotech or @bio1x1 and on our Facebook Page. You can also keep up with the latest news regarding the conference on BIO’s Animal Biotech Summit LinkedIn page and BIO’s blog site, BIOtechNow.
Director, Food and Agriculture Communications
Caitlin Kennedy Eannello