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ExpressCells creates custom and catalog knock-in cell lines for biological research. Our approach uses CRISPR plus our patent-pending plasmid system to create pure cell lines. Our living cells replicate diseases or have proteins glow in multiple colors, speeding drug development. Compared to existing competitors, ExpressCells' products are (1) delivered faster, in as little as 25% of the time of competitive technologies; (2) allow more extensive genetic edits into the cells; and (3) are a living product, allowing for live cell imaging and longitudinal experiments. We are commercializing via multi-channel marketing and have multiple products available.