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Speaker

Joe Smyser

CEO, THE PUBLIC GOOD PROJECTS
Dr. Joe Smyser is the CEO of The Public Good Projects (PGP), a public health nonprofit that specializes in large-scale media monitoring programs, social and behavior change interventions, and cross-sector initiatives. Dr. Smyser has designed some of the United States' most influential and impactful health campaigns to date in partnership with the CDC, FDA, Kaiser Permanente, Rockefeller, and Humana.

For the past two years, PGP has led the nation's largest vaccine communications monitoring program, Project VCTR, which focuses particularly on vaccine hesitancy and opposition. VCTR is used by over 400 health organizations in the US. To expand on the proven efficacy of Project VCTR globally, PGP partnered with UNICEF to create the Vaccine Demand Observatory. The Observatory tracks and responds to vaccine misinformation, supporting UNICEF country offices and their community partners.

In 2020 Dr. Smyser and PGP created Stronger, a national advocacy campaign, which works to stop the spread of misinformation by advocating for facts, science, and vaccines. Using multimedia campaigns, Stronger reaches millions of people each month through multiple channels, platforms and mediums.

Dr. Smyser is a frequent public speaker and recognized leader in the field of public health communications. He holds a PhD and masters in public health and did his postdoctoral training at the CDC.
Speaking In
4:00 PM - 4:45 PM (EDT)
Monday, June 14

Data and evidence are nice, but in the post-media era of alternative facts, they may not matter…