Commercialization was once considered the last mile for any digital medicine company or healthcare innovation team. Increasingly – and regardless of your regulatory strategy –commercial strategy must be at the forefront of the formation of a product and a business. With evolving payer needs, how does a health innovation team or digital medicine start-up consider working with payers to formulate a robust go-to-market strategy?
Payers, providers, and digital medicine companies will explore today's commercialization best practices and strategies. Gain an understanding of payer programs and innovation initiatives as well as case studies and best-in-class scenarios for how to best work with players in our evolving healthcare system.