BIO World Congress on Industrial Biotechnology is an ideal event to make and break news before an audience of industry experts and reporters from trade, consumer and wire news outlets. Suggestions for attracting media and creating buzz include:
PITCHING MEDIA IN ADVANCE
Typically by late June, nearly all reporters covering BIO World Congress on Industrial Biotechnology have already pre-registered to attend. You can share relevant releases and pitch story and interview ideas to these media by requesting the list from Paul Winters. Maximize your chance of being noticed by creating strong messages and effective press materials.
TARGETING YOUR LOCAL PRESS
Engage your local media by letting them know of your company’s participation and describe your role in driving biotechnology innovation in the area. Offer to pen op-eds discussing your company’s impact on the local economy and previewing your company presentation. For additional data to support your position, refer to the TEConomy/BIO report which details the economic value of the bioscience industry in the United States and includes profiles for all 50 states, the District of Columbia and Puerto Rico.
PROVIDING PRESS KITS
BIO partners with BusinessWire to fill online press kit and press release distribution needs. Any company wishing to create an online press kit for World Congress may do so for a nominal fee.
BusinessWire news releases and online press kits are made available to media/analysts through a dedicated news archive and are accessible for a full year following the event, providing greater value for companies submitting kits.
Learn more about Business Wire's services including news release distribution, online press kits, social media monitoring and more.
ANNOUNCING YOUR COMPANY PRESENTATION
If your company is presenting at BIO World Congress on Industrial Biotechnology you may want to:
- Send a media advisory to registered and other media who may be interested in your company presentation.
- Send an advisory to your local newspaper and business media who may want to cover remotely.
- Create a compelling press kit that includes the company description, leadership bios and product pipeline.
- Offer the media one-on-one interviews with company spokespeople after the presentation.
- Arm company representatives with an elevator pitch and key messages for their networking.
POSTING ON SOCIAL MEDIA
As many print outlets are now posting their stories online first, maximize online media opportunities by using #BIOWC17 on all your social media postings. Leverage media tools like podcasting and blogs to extend your reach. Follow us @IAmBiotech. You can also keep up with the latest news regarding the conference on BIO’s World Congress on Industrial Biotechnology LinkedIn page and on BIO’s blog site, BIOtechNow.