Laurence Marton on Personalized Medicine

BIOtech-NOW talks to Laurence Marton, Co-Chair of the Personalized Medicine World Conference 2012, about the outlook for personalized medicine, the biggest challenges and hurdles and what the industry, policymakers, patient advocates and others can do to ensure that progress in personalized medicine continues. PMWC 2012 will be January 23-24 in Silicon Valley, Calif.