Washington, D.C. (June 3, 2014) – The science behind animal biotechnology can be difficult to comprehend but even more difficult to communicate successfully to your intended audience. Delivering your information about scientific discoveries is as important as the discoveries themselves, so attendees will get the opportunity to hone their communications techniques during specially produced communications programming at this year’s Livestock Biotech Summit. The 2014 Summit will be held September 16-18, 2014, in Sioux Falls, South Dakota at the Sioux Falls Convention Center.
“Attendees will hear directly from experts the strategies of how to effectively communicate around animal biotechnology,” said David Edwards, director of Animal Biotechnology at BIO. “The fact is, consumer confidence and education about this technology is an essential part of product success in the market.”
On Tuesday, September 16, the Alan Alda Center for Communicating Science will present the session “Distilling your Message on Animal Biotechnology.” At this interactive plenary session, attendees will learn and practice tools we all can use to fine tune how we talk about a complicated technology in ways that are meaningful to listeners at various levels of understanding.
Additionally, on Tuesday, September 16, Dr. Alison Van Eenennaam, Animal Genomics and Biotechnology Professor at the University of California at Davis and 2014 Borlaug CAST Communication Award winner along with Charlie Arnot, CEO, Center for Food Integrity will panel a session titled “Messaging about Animal Protein.” Here, attendees will have the opportunity to hear from expert communicators on how they communicate information around the rapidly growing appetite for animal protein and what challenges we can expect to face us as we explain to consumers the need for this technology in order to help feed a growing population.
Visit BIO’s Livestock Biotech Summit website for program updates and news on summit registration, events and speakers. The program will consist of three days of cross cutting discussions among industry, academic and government leaders, covering everything from care and use of agricultural animals in research and production to agricultural animals for both food and biomedical applications.
All Livestock Biotech Summit sessions are open to credentialed media. Complimentary media registration is available to editors and reporters with valid press credentials working full time for print, broadcast or web publications. Pre-registration for reporters is now open.