BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

Public Relations (Scenarios)

Comprehensive review of the Do's and Don'ts for Public Relations Tactic: covers drug and device promotion, including press releases, VNRs, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials.

Takeaways

  • The Public Relations Tactics Module describes the types of public relations tactics that can executed to promote a new prescription product 

  • This Public Relations Scenarios module focuses on specific situations that require careful attention to ensure regulatory compliance, specifically:  Press releases for investigational data  and Clinical Trial Recruitment; patient group interactions around investigational data; use spokespeople for disease state and product PR; press releases for a product launch; media relations for marketed products; Advertorials; e-mails; sponsored content; market research; product preference claims; secondary endpoints; open-label data; drawing comparisons; using a competitor’s published data; and cherry picking 

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
Related Courses
FLIP

A digital strategy can no longer lie within a siloed digital or innovation team. It’s critical to integrate digital across the enterprise to maintain a competitive edge.

FLIP

A good regulatory strategy is essential to a good business strategy.

Professional Certificate
FLIP

Take your next step to ensure that the field of digital health is worthy of our trust.