BIO Professional Development
Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth
Public Relations (Scenarios)
Comprehensive review of the Do's and Don'ts for Public Relations Tactic: covers drug and device promotion, including press releases, VNRs, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials.
Takeaways
The Public Relations Tactics Module describes the types of public relations tactics that can executed to promote a new prescription product
This Public Relations Scenarios module focuses on specific situations that require careful attention to ensure regulatory compliance, specifically: Press releases for investigational data and Clinical Trial Recruitment; patient group interactions around investigational data; use spokespeople for disease state and product PR; press releases for a product launch; media relations for marketed products; Advertorials; e-mails; sponsored content; market research; product preference claims; secondary endpoints; open-label data; drawing comparisons; using a competitor’s published data; and cherry picking
Learn the most effective strategies for approaching institutional investors for a Series B or later...
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A good regulatory strategy is essential to a good business strategy.
