Consumer Expectations for Biotechnology in Food
2:00 PM - 2:45 PM (EDT), Monday, September 21, 2020 ・ Interactive Online Session

Innovation like gene editing has the potential to transform the kinds of products available to consumers. To be embraced by the market, technology developers and the supply chain must better understand consumers' preferences and expectations for biotechnology in food. This session will feature organizations representing consumers and discuss how best to address curiosities about safety, disclosure, product availability and stewardship.