BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

Promotional Med Ed (Tactics)

Learn the Do's and Don'ts for Promotional Medical Education: Covers drug and device promotion, including speaker's bureaus, presentations at scientific meetings, contractual arrangements with speakers, consultants, ad board members, publication plans, speakers' fees, slide kits, gifts to HCPs, events, sponsorships, MOA.

Takeaways

  • There are different types of promotional medical education tactics that can executed to promote a new prescription product 

  • It’s important to understand the do’s and don’ts for speaker's bureaus, presentations at scientific meetings, contractual arrangements with speakers, consultants, ad board members, publication plans, speakers' fees, slide kits, gifts to HCPs, social events, and sponsorships 

  •  The FDA exercises strict oversight over promotional materials that include mention of a product by name 

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
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