BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

Public Relations (Tactics)

Comprehensive review of the Do's and Don'ts for Public Relations Tactic: covers drug and device promotion, including press releases, VNRs, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials.

Takeaways

  • There are different types of public relations tactics that can executed to promote a new prescription product 

  • It’s important to understand the regulatory compliance do’s and don’ts for press releases, video news releases, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials 

  •  The FDA exercises strict oversight over promotional materials that include mention of a product by name 

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
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