BIO Professional Development
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Public Relations (Tactics)
Comprehensive review of the Do's and Don'ts for Public Relations Tactic: covers drug and device promotion, including press releases, VNRs, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials.
Takeaways
There are different types of public relations tactics that can executed to promote a new prescription product
It’s important to understand the regulatory compliance do’s and don’ts for press releases, video news releases, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials
The FDA exercises strict oversight over promotional materials that include mention of a product by name
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