BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

Referencing 101

Overview of referencing promotional materials for drugs and medical devices targeting consumers and healthcare professionals. Covers range of activities including reference types, reference selection, reference and promotional material annotating, reference citation guidelines, and guidelines for referencing material based on audience.

Takeaways

  • Proper referencing of promotional materials for drugs and medical devices is imperative  

  • The reference citation provides the promotional reviewers with the information needed to locate the reference 

  • The choice of reference helps to ensure the appropriateness and accuracy of claims and other facts cited in the promotional piece 

  • Accurately and thoroughly annotating the promotional material enhances the efficiency of the review process, and reduces time required by promotional material reviewers to confirm that claims and other text are accurately represented, supported, and documented 

  • There are many different  reference types, reference selections, reference and promotional material annotating, reference citation guidelines, and guidelines for referencing material based on the audience (consumer or healthcare professional) 

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
Related Courses
FLIP

A digital strategy can no longer lie within a siloed digital or innovation team. It’s critical to integrate digital across the enterprise to maintain a competitive edge.

FLIP

A good regulatory strategy is essential to a good business strategy.

Professional Certificate
FLIP

Take your next step to ensure that the field of digital health is worthy of our trust.