Good Day BIO: Value assessment, post-COVID

October 21, 2021
COVID changed everything—including how we value health and wellbeing. A new blog post from a patient advocate explains what this means for value assessments and policy. Plus, a new ad campaign speaks directly to rural America about the importance of COVID vaccines—you…
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COVID changed everything—including how we value health and wellbeing. A new blog post from a patient advocate explains what this means for value assessments and policy. Plus, a new ad campaign speaks directly to rural America about the importance of COVID vaccines—you have to watch it. (887 words, 4 minutes, 26 seconds)

 

Value assessment, post-COVID

 
 

COVID-19 changed everything—including how we value health and wellbeing. Donna Cryer, President and CEO of the Global Liver Institute and a member of the Board of the Innovation and Value Initiative (IVI), reflects on value assessment in the post-COVID world.

The events of the past two years “have brought fundamental shifts in our thinking, behavior, and actions,” writes Cryer for Health Affairs' new blog series on value assessment post-COVID.

“They must also bring a shift in what and how we value health and health services,” as value assessments “are primarily discussed in the context of pricing and coverage of new drugs, which often come with high price tags and uncertain outcomes.” 

Three “shifts in our thinking” are essential to understanding—and evolving—how we value health care:

1. “We are all connected.”
Patient advocates have long called for “models that include the economic and non-economic costs of a disease for those surrounding the sick individual, even for a noncommunicable disease, only to have such costs be regularly labeled irrelevant or unquantifiable,” she says. 

“With millions of families now experiencing quarantines after classroom exposures, or, worse, the long-term effects of COVID, perhaps the value of supporting health in our concentric connections is now more apparent.”

2. “We are all essential.” “Perhaps value assessment models will begin to incorporate the tools and services necessary to ensure that everyone can access and benefit from innovative therapies. This will require a commitment to ensuring that the evidence and methods used in value assessment reflect the diversity of patient perspectives and circumstances.”

3. “Sometimes time is a choice.” “The pandemic has created transparency around both real and constructed constraints in drug and diagnostic development, regulatory science, and reimbursement,” she explains. 

“For patient advocates, this means a recalibration of the expectations we can set in drug development, approval, and reimbursement for the accommodation of evolving patient needs and the nature of the benefits that therapies deliver.”

The bottom line: “If we learn the right lessons from the COVID pandemic, the future of value assessment will be one that highly values people with—and without—serious, chronic conditions or disabilities as essential members of society,” she concludes—read the whole thing

Want to know more? Check out the Innovation and Value Initiative (IVI) webinar series on value assessment in a pandemic environment.

 

More Health Care News:

Johnson & Johnson: Johnson & Johnson COVID-19 vaccine booster shot authorized for emergency use by U.S. FDA
It’s authorized “for adults aged 18 and older at least two months following primary vaccination with single-shot Johnson & Johnson COVID-19 vaccine; and for eligible individuals who received a different authorized or approved COVID-19 vaccine.” 

Moderna: Moderna announces FDA authorization of a booster dose of Moderna’s COVID-19 vaccine in the U.S.
“The FDA also authorized a single booster dose of the Moderna COVID-19 vaccine for individuals who have completed a primary vaccination with other authorized or approved COVID-19 vaccines.”

 
 
 
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New ad campaign speaks to rural America about COVID-19

 
 

COVID-19 is hitting rural America hard. A new must-watch campaign is using real, trusted, rural voices to speak directly to farmers, ranchers, and rural communities about the importance of getting the vaccine.

COVID-19 is hitting rural America hard, with incidence rates 54% higher in rural areas than in other parts of the country. Meanwhile, as of August, 46% of adults in rural counties were fully vaccinated compared to 60% in urban counties

“With the disproportionate impact of the pandemic in rural areas across the country, it’s critically important that Americans in rural communities hear these powerful stories from each other, their neighbors,” said Lisa Sherman, President and CEO of the Ad Council, which partnered with COVID Collaborative and trusted rural voices to showcase the impact of COVID-19 and encourage people to seek out accurate information about the vaccines.

A series of seven, sometimes heartbreaking, PSAs showcase the COVID journeys of real farmers, ranchers, and rural Americans—including family pharmacists in Texas, a football coach in North Carolina, newlyweds in Mississippi, family farmers in Kansas and Georgia, a lifelong cowboy in Texas, and a self-proclaimed “sports mom” in Georgia

“We’re fifth-generation farmers providing the safest, most economical form of food all because of science,” says Matt Splitter, Co-Owner of Splitter Farms in Lyons, Kansas. “It would be hypocritical for us to not trust the science.” 

The PSAs are all well worth your time—watch and share via YouTube

The bottom line: “You can’t go wrong in seeking out information about your COVID-19 vaccination options from a trusted source, like your doctor, and we’re proud to be a part of empowering Americans to make that choice,” said Zippy Duvall, President of the American Farm Bureau Federation. 

Do you have questions about the COVID vaccines? Find science-based, factual information at www.COVIDVaccineFacts.org.

 
 
 
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President Biden’s Thursday: President Biden and Vice President Harris will deliver remarks at the 10th anniversary of the dedication of the Martin Luther King, Jr. Memorial in D.C. Then, President Biden will head to Baltimore for a CNN town hall airing at 8 PM ET. Meanwhile, the White House is getting ready to announce plans to vaccinate kids, per reports, while Nature outlines “three tests for the next NIH leader.” 

What’s Happening on Capitol Hill: While Democrats still work on hammering out a deal on Biden’s social spending plan, climate’s on the agenda in a House Foreign Affairs hearing on COP26 and a Senate Energy and Natural Resources hearing on pending land management legislation.

 
 
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