Using organic social sharing techniques and tools, BIO’s social media team was able to drive record levels of engagement for their premier event. For social media managers, successfully reaching an organization’s member companies, partners, and journalists with news and information about upcoming events is critically important.  The question is how to do it effectively without all the usual obstacles of high costs associated with online advertising and the time and effort it takes assembling content for partners to share  – all to generate better attendance, event engagement, and sharing of important news and information.The Biotechnology Innovation Organization (BIO), the world's largest trade association representing biotech companies, academic institutions, and other related organizations coordinates about a dozen events and conferences throughout the year with partner organizations.  The biggest of these is the world’s largest gathering of the biotechnology industry, the BIO International Convention, with this year's event taking place in Boston, MA boasting over 20,000 in-person attendees over four days. Attendees from across sectors, from academia to healthcare, took advantage of an exhibit floor with over 1,200 exhibiting companies, with representation from over 40 countries and 25 states. With the support of the BIO One-on-One Partnering™ System, the organization facilitated over 57,000 meetings for various companies within the biotech industry. Using Organic Social ToolsTo facilitate engagement for this year’s convention, BIO’s marketing team used an innovative social media technology from SpeechifAI that made it easier for partners and others to organically share out information -- to boost attendance and amplify their community-building and engagement. At the same time, the tools helped streamline processes that were otherwise time-consuming and expensive.“We would put together basic marketing packages and have…