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FDA Ad Promo (Tactics)

A comprehensive review of the Do's and Don'ts for AD/Promo Tactics: covers types of drug and medical device advertising (disease state/unbranded, product/branded, reminder, institutional, recruitment), promotional labeling (booklets, brochures, direct mail, exhibit booths, file cards, monographs, publications, sales aids, videos).

Takeaways

  • There are many types of Advertising and Promotional tactics that can be executed to promote a new prescription product 

  • It’s important to understand the regulatory compliance do’s and don’ts for disease state/unbranded, product/branded, reminder, institutional, and recruitment advertising; as well as for  promotional labeling (booklets, brochures, direct mail, exhibit booths, file cards, monographs, publications, sales aids, videos) 

  • The FDA exercises strict oversight over promotional materials that include mention of a product by name

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
Suggested Prerequisites
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On-Demand
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Detailed review of content do's and don'ts including comparative/superiority, charts/graphs, competitor information, “cherry-picking”, disclaimers, references, market research data, quality-of life claims, company spokespeople. 

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