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Director, Health & Digital Communications

Position Title: Director, Health & Digital Communications

Department: Communications

Reports to: Vice President, Communications

 

Primary Purpose of the Position:

  • Translate and amplify our policy communications work on health-related biotechnology issues into accompanying digital strategies, including creating social media content and managing online resources.
  • Develop and implement digital strategies in support of BIO’s various advocacy campaigns.
  • Provide digital communications and marketing expertise to align with BIO’s goals to promote thought leadership and the value of membership.
  • Collaborate with Marketing Team to create enterprise-wide digital and social marcomm strategy to support BIO revenue goals.
  • Enhance BIO digital and social properties to align with prioritized BIO objectives.
  • Act as brand steward across all BIO digital and social properties. 
  • Develop and build digital and social learning agenda that optimizes BIO’s overall online footprint while ensuring accurate data capture and utilization that aligns with BIO’s forthcoming data integration effort. 

 

Responsibilities:

 

  • Design and execute proactive digital communications programs that support the policy and advocacy goals of BIO’s Health Section and Emerging Companies Sections (ECS).
  • Develop amplification and marketing strategies that drive BIO’s advocacy goals and objectives.
  • Design and create online content such as social media tiles, infographics, digitals ads, blog posts, marketing content, that expand the reach of BIO messaging and drive brand awareness.
  • Assist with the writing of health-related content for BIO-branded communications such as Good Day BIO, BIOtechNOW, scripts for our I AM BIO Podcast and videos, and text for the BIO Website and other online platforms.
  • Research the online community and identify influencers contacts – including online media – who communicate on health and ECS issues.
  • Work with BIO’s digital team to research current benchmark trends and audience preferences; Monitor SEO and web traffic metrics.
  • Work closely with BIO’s marketing, membership and events teams to assure consistency of messaging and branding in communications related to health policy and ECS policy.
  • Build measurement plan and organization-wide dashboard for digital assets.
  • Manage brand refresh extension across BIO digital and social assets. 

 

Requirements:

  • Record of success with strategic digital, communications, and marketing plans and campaigns
  • Experience and working knowledge of health policy and health issues a plus
  • Excellent writing and editing and content management skills
  • Knowledge of technology tools and trends in social media, design and creative content development
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Ability to work within a team environment and take direction from senior team members
  • Must be highly driven and results-oriented
  • Bachelor of Arts from accredited academic institution
  • 6-10 years of experience in digital and online communications
  • Experience working with/in a trade association/organization
  • Government relations, government service, political campaign experience a plus—but not required