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Director, Health & Digital Communications

Position Title: Director, Digital & Health Communications

Department: Communications

Reports to: Executive Vice President, Public Affairs

 

 

Primary Purpose of the Position:

 

  • Develop and implement digital strategies in support of BIO’s advocacy campaigns.
  • Provide digital communications and marketing expertise to align with BIO’s goals to promote thought leadership and the value of membership.
  • Collaborate with Marketing Team to create enterprise-wide digital and social marcomm strategy to support BIO revenue goals.
  • Enhance BIO digital and social properties to align with prioritized BIO objectives.
  • Act as brand steward across all BIO digital and social properties. 
  • Develop and build digital and social learning agenda that optimizes BIO’s overall online footprint while ensuring accurate data capture and utilization that aligns with BIO’s forthcoming data integration effort. 

 

 

Responsibilities:

 

  • Develop online content such as social media tiles, infographics, digitals ads, blog posts, marketing content, that expand the reach of BIO messaging and drive brand awareness.
     
  • Research the online community and identify influencers contacts – including online media – who communicate on health and ECS issues.
     
  • Work with BIO’s digital team to research current benchmark trends and audience preferences; Monitor SEO and web traffic metrics.
     
  • Work closely with BIO’s marketing, membership, and events teams to assure consistency of messaging and branding.
     
  • Build measurement plan and organization-wide dashboard for digital assets.
     
  • Manage brand refresh extension across BIO digital and social assets.
     
  • Help plan and execute digital media buys to support BIO’s advocacy efforts.

Requirements:

 

  • Record of success with strategic digital, communications, and marketing plans and campaigns
  • Excellent writing and editing and content management skills
  • Knowledge of technology tools and trends in social media, develop and manage online content. Mastery of Twitter, Facebook, LinkedIn, Instagram, TikTok is required.
  • Solid knowledge of SEO, keyword research, and measurement tools, including Google Analytics, Google Adwords, Google Tag Manager
  • Knowledge of Drupal, Adobe Creative Suite, Trello, Digital Asset Management
  • Previous experience with database management and e-newsletter distribution, specifically Marketo and Salesforce
  • Ability to work within a team environment and take direction from senior team members
  • Must be highly driven and results-oriented
  • Bachelor of Arts from accredited academic institution
  • 6-10 years of experience in digital and online communications
  • Experience and working knowledge of health policy and health issues a plus
  • Experience working with/in a trade association/organization
  • Government relations, government service, political campaign experience a plus—but not required

 

Please use the job application form below to be considered for this position.

Biotechnology Innovation Organization (BIO) is an equal opportunity employer. BIO does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.
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