BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

04/24/2024  -  04/24/2024  |  12:00 PM  -  4:00 PM  EDT

Commercialization Readiness from Preclinical to 1st Launch: The First Time Biotech CEOs Playbook

Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meeting critical Commercial and Medical Affairs milestones.

The drug development process is complex and multifaceted, and understanding the commercialization considerations at each phase is vital. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success.

Beginning with Phase I, this interactive course will cover the phase-specific commercialization activities and preparation emerging companies need to make for a successful first launch, including Market analysis with competitive landscape assessment, the Commercialization Roadmap development including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations. Note these early commercial flows inform the corporate and partnering strategy at emerging biotech companies.

Russ Belden, founder and CEO of Bridge, will guide you through this course by sharing real-world examples and valuable insights. Russ is a biotech commercialization leader with over 36 years of senior operational experience in the preclinical to 1st launch space.

BIO-CCC Online Learning


  • Identify key commercialization success factors and their value as a core, differentiating competency
  • Access a commercialization “toolbox” that can be immediately and practically applied
  • Gain a comprehensive understanding of the product launch process
  • Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics
  • Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access

Download Course Syllabus

Agenda -- Commercialization Readiness From Preclinical to First Launch: The First Time Biotech CEOs Playbook
Course Price:
$895 USD
BIO Member Price:
$845 USD
Course Length:
4 hours (Live Online | Link Released 24hrs before class begins)
Course Level:
Completion Period:
April 24, 2024
Course Format:

Certificate Requirements

  • Attend the entire course
  • Complete course evaluation
Suggested Prerequisites

Learn how to bring a drug successfully to market.

Professional Certificate
Related Courses

Learn the most effective strategies for approaching institutional investors for a Series B or later...


A digital strategy can no longer lie within a siloed digital or innovation team. It’s critical to integrate digital across the enterprise to maintain a competitive edge.


A good regulatory strategy is essential to a good business strategy.

Professional Certificate

Take your next step to ensure that the field of digital health is worthy of our trust.